Swag Stories

How Coachella Uses Merch to Turn a Music Festival Into a Lifestyle Brand

Every year, Coachella Valley Music and Arts Festival transforms the California desert into a vibrant epicenter of music, art, and culture. But beyond the iconic lineups and Instagram-worthy aesthetics, there’s another major draw that keeps fans coming back year after year: the merch.

April 4, 2025

How Parks Project Turns Purpose-Driven Merch Into a Coalition to Protect National Parks

In the crowded world of branded apparel, Parks Project stands out—not just for its outdoorsy aesthetic, but for its mission to protect and preserve America’s national parks.

March 27, 2025

Inside Berckmans Place: The Most Exclusive Gift Shop at Augusta National

At Augusta National Golf Club, exclusivity isn’t just a tradition—it’s a way of life. Nowhere is that more evident than at Berckmans Place. If you thought shopping at the Masters Pro Shop was exclusive, Berckmans Place takes it to an entirely different level.

March 21, 2025

The Masters Gnomes: How Augusta’s Most Unexpected Collectible Became a Must-Have for Golf Fans

The Masters Tournament is known for its exclusivity, tradition, and some of the most sought-after merchandise in sports. But in recent years, one item has emerged as an unlikely fan obsession—the Masters gnome.

March 13, 2025

Inside the Masters Pro Shop: The Most Exclusive Merchandise in Golf

The Masters Tournament isn’t just a golf event—it’s a tradition unlike any other. For many fans, one of the most exciting aspects of attending the tournament isn’t just watching the best players in the world compete—it’s shopping at the Masters Pro Shop.

March 7, 2025

The MAGA Hat: How a Simple Red Cap Became One of the Most Powerful Pieces of Political Merch

Few pieces of merchandise have left a cultural imprint quite like the red "Make America Great Again" hat. What started as a simple campaign item in Donald Trump’s 2016 presidential run quickly transformed into one of the most recognizable and divisive symbols in modern American politics.

February 20, 2025