Built by Experts.
Designed for Modern
Swag Programs.
Designed for Modern
Swag Programs.
SwagUp handles everything from product sourcing and custom branding to warehousing and global shipping so your team doesn't have to.
Trusted by Teams at
Our Story
Built the Swag Company We'd Actually Want to Work With
In May 2017, we set out to build the swag company we would have wanted to work with. We weren't printers or promotional products salespeople. We were marketers, branders, and technologists who understood growing companies and saw that branded swag, despite being important, was completely broken.
The process was fragmented, slow, and painful. So we fixed it.
Today, SwagUp is a full-service custom swag platform serving thousands of companies across every industry, from early-stage startups building their first new hire kits to enterprise teams running global swag programs. We handle product sourcing, custom design, assembly, warehousing, and shipping so your team has one place to go for all of it.
FOUNDEd
2017
YEARS BUILDING
9
Based in
Austin, TX
REACH
michael@swagup.com
Meet the Founder
Michael Martocci — Founder
Michael Martocci is the Founder of SwagUp, bringing an entrepreneurial mindset shaped from an early age into a platform designed to modernize how companies manage and scale their swag programs.
Prior to launching SwagUp, Michael co-built a fitness brand alongside NFL veteran Steve Weatherford, growing the business to nearly $300,000 in revenue within its first four months. He later gained experience in venture capital and startup advisory, developing a strong understanding of the operational and growth needs of emerging companies.
In 2017, Michael founded SwagUp, initially building the business with a lean, tech-forward approach. What began with a single $10,000 order has since scaled into a platform serving more than 7,000 companies, from high-growth startups to Fortune 500 teams.
In 2021, Michael was recognized on the Forbes 30 Under 30 list for Retail and Ecommerce.
Based in Austin. Reachable at michael@swagup.com
Meet Your Team of Swag Experts
Meet some of the team behind SwagUp. With expertise across marketing, operations, design, and logistics, we build the systems behind modern, scalable swag programs. We’re growing and always looking to bring top-tier talent to SwagUp.
Crystal X.
Philadelphia, Pennsylvania
— Head of GTM
With an entrepreneurial background and a career path taking her from business development to Head of GTM, Crystal brings hands-on sales experience and cross-functional leadership to connect customers with the right swag strategy while continuously feeding real insights back into the product.
Favorite SwagUp Product:
"The Field & Co. recycled blanket - I use it all the time. It's my go-to for weekend camping trips and picnics at the park."
Dan K.
NJ / NYC
— Account Executive
With 7+ years at SwagUp helping customers like Nasdaq, Amazon, and Anthropic, Dan has helped companies of all sizes, from startups to enterprise teams, build and scale impactful swag programs, giving him the experience to know what works and what doesn't when it comes to branded merchandise.
Big Win:
"After helping countless teams launch everything from first-time welcome kits to large-scale programs, seeing someone wearing or using something I helped create is when it all clicks, it means we made something people actually love."
Jessica O.
Boston, Massachusetts
— Senior Project Manager
With early roots in promotional products and 4+ years at SwagUp, Jessica supports account teams while sourcing creative, on-brand swag that aligns with customer goals across industries, often turning around unique solutions on tight timelines.
Favorite SwagUp Feature:
"Redeem pages are my go-to. They let recipients choose what they actually want, which makes them perfect for employee programs, customer gifting, and event giveaways."
Kaitlyn M.
Central New Jersey
— Product Manager
With a background in operations and over 4 years in product management, Kaitlyn helps shape a seamless end-to-end swag experience, ensuring everything from shopping to delivery works intuitively for customers.
Favorite SwagUp Product:
"Our premium sweatshirts, hands down. I have a few and each one is comfier than the last, perfect for WFH days or repping SwagUp on the weekends."
Kate H.
Miami, Florida
— Senior Manager, Strategic Merchandising
With 11+ years in promotional products, Kate has led product development and sourcing for brands like Netflix, Sweetgreen, Milk Bar, Shiseido, and Glossier, bringing deep industry expertise to create elevated, trend-driven merchandise that feels intentional and worth keeping.
Favorite SwagUp Service:
"Kitting, storage, and global fulfillment. Having managed this manually before, I know how complex it can get, so having a seamless, behind-the-scenes solution that handles everything is a huge win."
Keenan S.
Seattle, Washington
— Head of Marketing
With 20+ years of marketing experience spanning high-growth, consumer, and enterprise brands, Keenan brings a deep understanding of what customers respond to and how to turn swag into a strategic growth lever rather than a one-off tactic.
Favorite SwagUp Product:
"Curated Packs! Our team has used years of experience to build packs that are guaranteed to make an impact, delivering premium, on-brand merch that still feels tailored to the individual recipient. It makes running a swag program an easy lift without sacrificing quality or thoughtfulness."
TJ C.
Somerville, New Jersey
— Operations Supervisor, Warehouse Operations
With years of hands-on warehouse experience at SwagUp, TJ oversees workflows across receiving, inventory, fulfillment, and assembly, ensuring every order moves efficiently and arrives with the quality and consistency customers expect.
Big Win:
"One of my proudest moments has been elevating our warehouse operations to a best-in-class structure by enhancing visibility, accountability, and training across the team."
Preston P.
Austin, Texas
— Director, Customer Experience
With a background in tourism and experiences and 6+ years in CX-focused roles, Preston brings a customer-first mindset to SwagUp, optimizing every touchpoint to ensure a seamless, high-quality experience from start to finish.
Favorite SwagUp Feature:
"Redeem pages, hands down. Having managed swag in past roles, I know how tedious it can be, I wish it had been this simple and streamlined back then."
Paola R.
Bogota, Colombia
— Brand Designer
An artist at heart with a Master's in Design from UC Berkeley and 5+ years in UX working across platforms like Google Chrome and Google TV (reaching 1B+ monthly interactions!), Paola leads SwagUp's visual identity to ensure every touchpoint feels cohesive, intentional, and memorable.
Favorite SwagUp Feature:
"Shops are my favorite. Seeing them come to life so easily and watching customers, clients, and brand loyalists engage with a brand in a whole new way is really exciting."
Meet Your Team of Swag Experts
Meet some of the team behind SwagUp. With expertise across marketing, operations, design, and logistics, we build the systems behind modern, scalable swag programs. We’re growing and always looking to bring top-tier talent to SwagUp.
Join our teamCrystal X.
Philadelphia, Pennsylvania
— Head of GTM
With an entrepreneurial background and a career path taking her from business development to Head of GTM, Crystal brings hands-on sales experience and cross-functional leadership to connect customers with the right swag strategy while continuously feeding real insights back into the product.
Favorite SwagUp Product:
"The Field & Co. recycled blanket - I use it all the time. It's my go-to for weekend camping trips and picnics at the park."
Read More
Dan K.
NJ / NYC
— Account Executive
With 7+ years at SwagUp helping customers like Nasdaq, Amazon, and Anthropic, Dan has helped companies of all sizes, from startups to enterprise teams, build and scale impactful swag programs, giving him the experience to know what works and what doesn't when it comes to branded merchandise.
Big Win:
"After helping countless teams launch everything from first-time welcome kits to large-scale programs, seeing someone wearing or using something I helped create is when it all clicks, it means we made something people actually love."
Read More
Jessica O.
Boston, Massachusetts
— Senior Project Manager
With early roots in promotional products and 4+ years at SwagUp, Jessica supports account teams while sourcing creative, on-brand swag that aligns with customer goals across industries, often turning around unique solutions on tight timelines.
Favorite SwagUp Feature:
"Redeem pages are my go-to. They let recipients choose what they actually want, which makes them perfect for employee programs, customer gifting, and event giveaways."
Read More
TJ C.
Somerville, New Jersey
— Operations Supervisor, Warehouse Operations
With years of hands-on warehouse experience at SwagUp, TJ oversees workflows across receiving, inventory, fulfillment, and assembly, ensuring every order moves efficiently and arrives with the quality and consistency customers expect.
Big Win:
"One of my proudest moments has been elevating our warehouse operations to a best-in-class structure by enhancing visibility, accountability, and training across the team."
Read More
Kate H.
Miami, Florida
— Senior Manager, Strategic Merchandising
With 11+ years in promotional products, Kate has led product development and sourcing for brands like Netflix, Sweetgreen, Milk Bar, Shiseido, and Glossier, bringing deep industry expertise to create elevated, trend-driven merchandise that feels intentional and worth keeping.
Favorite SwagUp Service:
"Kitting, storage, and global fulfillment. Having managed this manually before, I know how complex it can get, so having a seamless, behind-the-scenes solution that handles everything is a huge win."
Read More
Kaitlyn M.
Central New Jersey
— Product Manager
With a background in operations and over 4 years in product management, Kaitlyn helps shape a seamless end-to-end swag experience, ensuring everything from shopping to delivery works intuitively for customers.
Favorite SwagUp Product:
"Our premium sweatshirts, hands down. I have a few and each one is comfier than the last, perfect for WFH days or repping SwagUp on the weekends."
Read More
Keenan S.
Seattle, Washington
— Head of Marketing
With 20+ years of marketing experience spanning high-growth, consumer, and enterprise brands, Keenan brings a deep understanding of what customers respond to and how to turn swag into a strategic growth lever rather than a one-off tactic.
Favorite SwagUp Product:
"Curated Packs! Our team has used years of experience to build packs that are guaranteed to make an impact, delivering premium, on-brand merch that still feels tailored to the individual recipient. It makes running a swag program an easy lift without sacrificing quality or thoughtfulness."
Read More
Preston P.
Austin, Texas
— Director, Customer Experience
With a background in tourism and experiences and 6+ years in CX-focused roles, Preston brings a customer-first mindset to SwagUp, optimizing every touchpoint to ensure a seamless, high-quality experience from start to finish.
Favorite SwagUp Feature:
"Redeem pages, hands down. Having managed swag in past roles, I know how tedious it can be, I wish it had been this simple and streamlined back then."
Read More
Paola R.
Bogota, Colombia
— Brand Designer
An artist at heart with a Master's in Design from UC Berkeley and 5+ years in UX working across platforms like Google Chrome and Google TV (reaching 1B+ monthly interactions!), Paola leads SwagUp's visual identity to ensure every touchpoint feels cohesive, intentional, and memorable.
Favorite SwagUp Feature:
"Shops are my favorite. Seeing them come to life so easily and watching customers, clients, and brand loyalists engage with a brand in a whole new way is really exciting."
Read More
Trusted by Teams Everywhere
"These boxes leave great first impressions of our company on our new joiners."
Shahsuvar Abdullayev
Data Analyst
"Everything we were kind of envisioning but we didn't know where to start, you guys took over and made it a lot easier for us. You guys have just been amazing."
Corinna Caraher
Director of People & Culture
"We did one call with SwagUp and I could see that the team was like us — doing what they could do for the customer."
Emily Price
Marketing Manager
"These boxes leave great first impressions of our company on our new joiners."
Shahsuvar Abdullayev
Data Analyst
"Everything we were kind of envisioning but we didn't know where to start, you guys took over and made it a lot easier for us. You guys have just been amazing."
Corinna Caraher
Director of People & Culture
"We did one call with SwagUp and I could see that the team was like us — doing what they could do for the customer."
Emily Price
Marketing Manager
Recognized by Customers and Industry
The SwagUp
Difference
Difference
Customer-first and always evolving. The SwagUp team is constantly raising the bar on what great looks like. We bring in top-tier talent, empower bold thinking, and build with an entrepreneurial spirit.
Join Our Team
