Read how swag has become part of Updater's strategy to building a strong brand presence both internally for employees and externally for partners.
In this article
Meet Updater
Updater, a fully-remote tech company, is on a mission to simplify the moving process for all Americans. As VP of Marketing, Jenna Weinerman is dedicated to building a strong brand presence, both internally for employees and externally for partners. Swag has become a vital part of this strategy, helping Updater connect with partners, celebrate employees, and welcome new team members. To make these moments memorable, Updater relies on SwagUp to deliver high-quality, on-demand swag with ease.
Why SwagUp?
Updater had used other swag providers in the past, but SwagUp’s flexibility and intuitive platform quickly set them apart. “The ability to ship our stuff on-demand, without needing to talk to a rep, is a huge advantage,” said Weinerman. With SwagUp, Updater can manage their inventory seamlessly, keeping the process hands-off and efficient. This autonomy lets them stay focused on creating great experiences without the usual back-and-forth, making SwagUp the perfect fit for their needs.
Creating Lasting Connections
The response to Updater’s swag has been overwhelmingly positive. “We use SwagUp for nearly all of our swag needs,” shared Weinerman. From delighted partners sending thank-yous to employees sharing photos of their holiday gift boxes and new hires excitedly unboxing their first swag, these items have become a key part of the Updater experience. Whether it’s for a long-time employee or a valued partner, receiving Updater-branded swag helps build pride and connection.
A Self-Serve Platform That Delivers
One of SwagUp’s biggest advantages for Updater has been the self-serve platform, allowing them to manage orders and inventory independently. With SwagUp’s inventory platform, they can order, store, and ship items without waiting on a representative for every step. “What surprised us the most was how much we can do ourselves, without a rep,” said Weinerman. This freedom has made it easy for Updater to keep the swag flowing smoothly to partners and employees, keeping everyone engaged and connected.
The Verdict?
SwagUp has become an invaluable partner for Updater, helping them make lasting connections with clients and team members alike. The flexibility of SwagUp’s self-serve platform, combined with dependable inventory management, has empowered Updater to strengthen their brand effortlessly. By delivering thoughtful, branded items, Updater continues to foster connections that reflect their values and mission, making SwagUp an ideal partner for their growth.
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