“We did one call with SwagUp and I could see that the team was like us—doing what they could do for the customer.” - Emily Price, Marketing Manager

Meet HubSpot

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HubSpot is an AI-powered customer platform that connects marketing, sales, and service teams with the tools they need to grow better. Known for its innovative approach and commitment to creating a positive work environment, HubSpot recognized the power of swag as a tool to enhance team culture and build stronger connections within their diverse, global workforce.

Why HubSpot Turned to SwagUp

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HubSpot’s Customer Onboarding Team was looking for a vendor who could meet their global team’s needs. shared Emily Price, Team Lead and Customer Onboarding Specialist. After just one call with SwagUp, Emily immediately saw that SwagUp shared their customer-first mindset, which made them an ideal fit. "The team was doing what they could to solve for the customer," she said. This customer-centric approach made the decision to switch to SwagUp an easy one.

The Goal: Building Connection and Morale

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While HubSpot recognized that swag could be a powerful tool to foster a better team culture and increase morale. Emily and her team were determined to find creative ways to connect with one another, especially given their global reach. "Our goal is usually to bring some joy and excitement as well as help the team feel connected to and identify with our company and our team," she explained. Swag was seen as a way to unite employees, boost excitement, and reinforce the company's identity in a fun, memorable way.

Success Moments: Unboxing and Sharing the Swag

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One of the most impactful ways HubSpot has used swag is through unboxing videos. Emily shared how the team eagerly participates in showcasing their new swag: "We have our team share unboxing videos when the swag arrives, as well as share photos of them with their swag in the wild for culture newsletters." These moments of joy are celebrated internally and become part of HubSpot’s wider culture initiatives, encouraging team members to feel connected and proud to represent the company.

Global Reach: Shipping to HubSpot’s Worldwide Team

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As a global company, shipping swag to HubSpot’s worldwide team posed a challenge. However, SwagUp’s ability to handle global shipping was a game-changer. "Global shipping is definitely a big one for us," said Emily. HubSpot’s diverse team members located all over the world could now receive swag boxes that united them in a shared experience. This was a crucial feature for a company with such a geographically dispersed workforce.

What Surprised HubSpot Most About Working with SwagUp?

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While Emily didn’t necessarily experience any surprises while working with SwagUp, she appreciated their commitment to putting the customer first. "I appreciated the customer-first mentality," Emily shared. This level of attentiveness and dedication was exactly what HubSpot was looking for in a swag partner.

The Verdict: SwagUp Helps HubSpot Strengthen Team Culture

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SwagUp has helped HubSpot achieve its goal of fostering a positive, connected team culture. By providing high-quality swag, easy global shipping, and a customer-first approach, SwagUp has made it possible for HubSpot to engage its team in meaningful ways. The unboxing videos and photos shared by employees have become integral to the team’s culture newsletters, reinforcing a sense of unity and excitement.

For HubSpot, SwagUp has proven to be the ideal partner in their mission to build a stronger, more engaged team culture, one swag box at a time.

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