"The tailored service and ability to customize everything was a game changer for us." - Jonathan Maciano, Director of Communications at Datarails

Meet Datarails

Datarails, a leading financial planning and analysis (FP&A) software provider based in New York, is committed to building a community among finance professionals worldwide. Jonathan Marciano, Director of Communications at Datarails, focuses heavily on fostering relationships between their customers, including CFOs, controllers, and other finance leaders, while creating a sense of community within the FP&A industry. A crucial part of this mission has been utilizing SwagUp to enhance connections and recognize the incredible (often unsung) work of these professionals.

Why SwagUp?

Datarails initially evaluated several swag providers but ultimately chose SwagUp due to its personalized customer service and simplicity. "We liked the fact that SwagUp had a dedicated Customer Success Manager where we could ask questions, simple ease of use, and an extensive collection for us to choose from," said Marciano. This tailored approach allowed Datarails to customize every detail, ensuring their swag offerings were aligned with their brand and community-building goals.

Swag as a Tool for Recognition

Swag at Datarails serves a purpose beyond just giveaways—it’s a way to express gratitude and foster loyalty. "It’s a simple exchange to thank our customers or prospects for being amazing," Marciano explained. "We wanted to increase brand love, create a feeling of community, and recognize people doing amazing things in the industry." Clients were quick to respond, sharing their appreciation for the high-quality, customized swag by posting on social media and sending personal emails. The positive feedback helped strengthen the connection between Datarails and a growing network of FP&A professionals worldwide.

A Global Swag Success

What truly set SwagUp apart from Datarails was its global reach and eco-friendly product options. Using SwagUp's Redeem Pages and global shipping capabilities, Datarails has successfully sent much-loved swag to dozens of countries, enhancing their global brand presence. "The tailored service and ability to customize everything was a game changer for us," said Marciano. 

SwagUp’s Redeem Pages offer a seamless, user-friendly solution for distributing swag globally. By allowing recipients to choose their preferred items and shipping details, Datarails could ensure every client received personalized swag, making the process efficient and tailored to individual preferences across various countries.

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What Surprised Them?

The standout factor for Datarails was the personal attention they received from the SwagUp team. "The tailored and personal experience the team gave to everyone in our team for every order to make sure it was a success" was a pleasant surprise, Marciano shared. The SwagUp team worked closely with Datarails, ensuring that each order, no matter the size or location, was handled with care and attention to detail.

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The Verdict?

SwagUp has become an integral partner for Datarails, helping them strengthen connections within the FP&A community through thoughtful and customized swag. The ability to seamlessly manage global logistics, combined with exceptional customer service, has allowed Datarails to focus on what matters most—building a loyal and engaged community. By partnering with SwagUp, Datarails has enhanced its brand love and created lasting impressions among finance professionals worldwide.

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