Blueprint for an Unforgettable New Hire Swag Kit

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The first day of work brings a mix of emotions for new hires: happiness, anxiety, excitement, and feelings of fear are common. Employers who make the onboarding process more welcoming set the tone for a positive experience and communicate the company’s culture, values, and commitment to its employees.

A thoughtfully curated swag kit is a great starting point for a strong employer/employee relationship. It ignites motivation, boosts morale, and can strengthen retention rates.  

Essentials That Work as Hard as Your Team

Swag kits are an easy way to improve your onboarding process. Get the onboarding process started early by sending your new hire a few swag items before they start. Personalized items like shirts, name tags, and pens can be sent alongside contracts and should include design elements related to their new role. These subtle steps will improve your company culture, increase your retention rates, and enhance new employee engagement. 

The foundation of any excellent swag kit lies in utility and personalization. New hires will appreciate items they can immediately put to use, whether in the office or working remotely. Must-have items include: 

• Work-from-home tools: For remote workers, items like ergonomic laptop stands, desk organizers, or even blue light-blocking glasses show thoughtfulness and support for their setup.
• Branded office supplies: Simple yet functional items like pens, desk mats, or sticky notes create a cohesive brand experience. This is an excellent opportunity to select quality-of-life swag, like branded mugs, bagged snacks with your company’s name, and personalized gift cards.
• Tech gear: Equip your team with practical tech essentials like pen-and-paper notebooks, wireless chargers, headphones, or webcam covers. These items are especially valuable for remote or hybrid employees, enabling smooth communication and productivity.

Prioritize quality over quantity when buying swag. New hires will appreciate the effort, and you’ll make lasting impressions. Opt for items that will last and enhance the daily work experience—this shows your commitment to investing in your employees.

Naturally, you’ll need to stick to a budget, but ordering swag in bulk can save you money in the long run. Look for vendors offering discounts on widely loved items like caps, shirts, and socks.

Wear Your Brand with Pride

That kind of branded apparel is more than just clothing—it’s a way to build team pride and a sense of belonging. You can take it to the next level with a high-quality, themed swag kit that allows new hires to wear your brand proudly.

• Inclusivity: Ensure the apparel is available in various sizes and styles to make everyone feel included.
• Comfort and style: Choose soft, durable fabrics that employees want to wear at work and while at home.
• Customization: Allow employees to personalize items with their name or department for an added touch of individuality.

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There’s no need to limit swag kits to new hires; gifting kits for events like holiday parties and other company events fuels that feeling of company pride. 

Small Touches That Leave a Big Impression

Sometimes, it’s the little things that make the biggest impacts on employees. Adding unique, thoughtful items to your swag kit can make your new hires feel genuinely welcomed.

• Personalized welcome notes: A handwritten or printed note from the hiring manager or team will make the experience resonate with the new hire.
• Unique branded products: Think beyond the basics—custom water bottles, desk plants, or fun puzzles can showcase your company’s personality.
• Local treats or eco-friendly gifts: Include items like locally sourced snacks, reusable straws, or seed paper that align with your company’s values. 

Presentations That Says “Welcome Aboard”

How you present swag kits and welcome new hires is as important as your choice of item. Opting for premium, sustainable packaging can elevate the unboxing experience and make the new hire feel valued. Use branding that reflects your company’s aesthetic, such as colors, logos, and messaging, inside and outside the box. Opt for eco-friendly materials, such as recyclable boxes or compostable mailers, to convey a commitment to the environment.

For remote employees, coordinate the delivery to arrive on the new hire’s first day for maximum impact. Other ideas include emailing video welcome messages, guides to their first week, and invitations to Q&A sessions.

On-site new hires will appreciate first day parties, a decorated workspace, and team-building activities like scavenger hunts. Wrap up with a photo of the new hire, plus their swag, on your company’s LinkedIn page for maximum impact. 

Creating Emotional Connections

A well-designed new hire swag kit is a vital investment that does more than provide practical tools—it creates emotional connections with employees. By combining practicality, creativity, and branding, your swag kit becomes a reflection of your company’s culture and a focal point in the onboarding process. Thoughtful unboxing moments and welcoming activities set the right tone for the start of your employee’s journey.