SwagUp Gold Sponsor at COSC
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[New York, NY] - SwagUp, a leader in the promotional products industry, was featured as a gold sponsor at the Chief of Staff Connect event last week in New York City. This event brings together 120+ select senior chiefs of staff from across various industries for discussion, problem-solving and fun. The theme of this year’s event was Company Blueprints & Chief of Staff Toolkits. With so many sessions and presentations, this event proved to be highly interactive and extremely inspiring.
SwagUp’s own CEO, Michael Martocci spoke in a fireside chat with CEO of Sylva. Tom Guthrie about the founding story of SwagUp, consequential decision points along the way and scaling a business in general.
“The biggest thing I like to do when I feel things aren’t going well is talk to customers and really understand what is going on. What’s your experience? What are you seeing that we might not be seeing?...It’s easy to get filtered information in a leadership role.” - Michael Martocci, CEO of SwagUp
He goes on to speak about getting direct accounts of information from the customers themselves as well as the employees on the front lines of your operation is crucial to understanding the details of your business. In doing so, you can then begin to make necessary changes to improve.
It’s also no surprise that in choosing a swag vendor for the event, COSC turned to SwagUp as well. SwagUp provided a variety of swag for all attendees to receive upon check-in.
And with swag being at the heart of SwagUp, Michael shed a light on why it is so important to brand identity in a time where every market is so saturated with options.
“You look for sense of connection between people and companies, and you choose companies you want to work with because you share values, you share a mission , you share the way that you go about working and types of people there….And I think swag is one of the few strong way to build that connection.” - Michael Martocci, CEO of SwagUp
Michael details how swag is one of the only tangible products that can allow your company to live on past the experience and remind people of your brand and its values.
