Are you looking for a prime example of how to leverage branded merchandise effectively in your marketing and PR campaigns? Look no further than Rare Beauty's recent PR release, which took the internet by storm and set a new standard for strategic brand merchandising. 

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Why Branded Merch Is Important 

Branded merch is important for businesses to be utilizing as a strategic tool to promote brand awareness. It also helps align the goals and the viewpoints of the culture surrounding a specific brand. It further emphasizes on a specific message that can unify people. The best branded merch is used to coincide with a certain purpose. 

When companies typically think about branded swag, the first thing that comes to mine is just slapping their logo on a certain item, but that is just swag done wrong. When company is really put their focus and emphasis on how the custom is going to be utilizing the swag and how that utilization align with the goal in mind is swag that will give you brand awareness that will last.

Rare Beauty  thought about their customer and how the product is used and utilize a branded merch to bring those goals together. The results were getting viral content, brand excitement and increase product usage. It was a very well executed marketing campaign and should be a blueprint for how other brands should be thinking about custom swag.

Here’s Why Rare Beauty Swag Bags Is Good

Rare Beauty really put some thought and effort into their recent campaign, and how women or customers utilize lipstick . They know that most people have lipstick in their bags and in various places and sometimes end up losing them because those items are. 

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They also understood how the user wants more than one shade depending on if they’re utilizing it for a day or night. By understanding how their customer used their products allowed them to create a successful branded swag campaign. 

How They Utilize Branded Merch For PR release 

Rare beauty created a braned mini tote is filled with various shaded of mini lipsticks and even has a keychain to attach to your purse. This item was not only adorable, but also a mini version of a tote bag that they already sell online. The bag is minimal and clean just like their product line. They were able to fit new colors and variations that haven’t been released yet. They made it in keychain, making it really easy for customers to bring into their bags and have multiple lipsticks on hand. They nailed this one. 

This hits all the spots of the customer utilizes their product create a branded item that can further enhance usage and it also creates a point for anyone that has it and they have plenty to give to anyone else.

Summary

We love to see great examples like this of companies like Rare Beauty utilizing branded merch as a way on hands usage of their product, promote their brand and create some viral to it. It’s a great way to keep people excited about their brand. This concept was fresh, youthful and fun. Rare Beauty is a great example of how brands can use custom swag for PR releases and marketing campaigns. 

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